Thursday, 29 October 2009
Future Artists live is back!!! Nov 28th, Manchester
Event Info
Future Artists 2 will be celebrating the indie scene in the northwest, so if you’re an actor, writer, director, producer, film or TV crew, web designer….well I could list everything here, but in the transmedia age, if you’re a creative, you work across everything , this event is for you.
From 7.30pm we will be running an unconference, directed by future artists,
an unconference is an anti-conference the people decide the content and then the discussion is led in small groups around the room, these discussions are decided online before hand, we will also be bringing some special speakers into the conference for those that like a traditional set up too.
Confirmed today are Shootingpeople.org and 'Gabba' a new media PR agency will be giving an insight into 'YOU' as the brand, valuable for everyone from ACTORS to GRAPHIC DESIGNERS. We are also in talks with a couple of very high profile guests too (secret stuff!!! :)
This event will be local (at the Urbis) and global (online via Twitter, Justin.tv) so if you are reading this and can’t make it, we will be experimenting with an online communications tool. Don’t worry its new to us to!, so we’ll all be doing/learning this together.
After the unconference and networking bit, its time to rock out, ‘The Dirty Riffs’ will be opening the party, to be followed by the TheDJSchool.org and the legendary dancers.
Basically for those at the back of the class, a new media talk, done by you and us, and a massive party after till 2am, everyone that comes also gets free shooting people trial, and that’s worth a few quid.
So go to www.futureartists.co.uk , get a ticket £6, and register on the forum and start this project,
We have started our's Mark Ashmore (Future Artists Creative Director) has already started crowd sourcing phase one of his debut feature film 'Big Boys Don't send postcards' here at indiegogo.
and Jenny Inchbald (Future Artists Producer) has been invited to speak at this years Sheffield International Documentary Festival on Friday 6th of Nov, more info at doc fest official website.
More to follow, on this, join our social networks, and let us know what you want... this will be a chance to talk in small intimate groups with Industry proffesionals, network and party, its christmas after all !!!
Oh we are a not for profit event, your £6 just about covers everything, we get good deals from our partners, so give them a look on our website, we have no sponsors, just you....
(would like to say a thank you to the northwest vision and media freelancer fund, without it, we would'nt have been able to network and bring this event to the people.)
peace x
Wednesday, 28 October 2009
Love film Q+A
CLIENT OF THE WEEK: LoveFilm - the online brand that loves direct mail
Customer acquisition is Ching-Har Wong's mission at UK mail-order DVD rental service LoveFilm.

Ching-Har Wong
Part-owned by Amazon, LoveFilm's reputation for convenience and growing customer base recently led it to be valued at £200m. But while everyone loves movies, Wong's role in juggling channels to deliver more subsubscribers is more challenging than it sounds.
Q: What is LoveFilm's single, most efficient online channel for acquisition? We measure our activity against acquisition cost, taking into account all media and promotional cost including free giveaways. We calculate how many prospects go on to become paying customers and we end up with what we call SAC or subscriber acquisition cost. Something like LoveFilm-branded paid-for search is a very good acquisition channel in terms of lowest cost/delivery of high value customers. Channels such as affiliates are very efficient in terms of value – they deliver 19% of my volume at a very reasonable SAC. But the quality is not necessarily the best and that’s something we’re working with our digital media agency iLevel. Quant created the mail pack and it’s very good in terms of delivering lifetime value.
Q: How do you integrate your online and offline channels for acquisition purposes? Our lead generation activity is via email and online and if the customer doesn’t convert after an initial email, they’ll get an outbound telemarketing call. That’s one example of integration. Direct mail comes in with our 'refer a friend' activity – one of our most successful forms of acquisition. Customers seem to love referring LoveFilm to their friends if they have a good experience with us. The pack looks nice and people have pleasure in passing them on. Less valuable segments will get an email. Q: How does your segmentation work? We do a lot of propensity modelling and we're becoming more effective because of it. Our most valuable customers are defined as those who are best at referring friends to us. We identify the top 40% referrals – those customers who spend more with us tend to do more referrals. It's all linked. The propensity modelling works by tracking individual customer behaviour, and seeing who they've referred to us and what they buy. The most valuable customers tend to be the most engaged – they’ll rent DVDs but also rate films and write reviews. It’s all about engagement. Q: Could you describe your database segmentation? We're a mass-market product as everyone watches films, no matter what your age or social group. That said, our data tells us we're very strong in the 25-44 year old age group, with a slight skew towards males and a wealthier demographic. We also have a strong family segment. In a recent summer mailing we did a version of the mail pack that focused on family films. But we prefer to appeal to the mass market and so we haven’t really segmented our communications to different segments. We did focus groups with over-55s to make the site more accessible to them. We know our over-55s don’t like to be treated as a special segment. We did some creative testing with those older segments and the most popular film was Brokeback Mountain! Q: Do you use cold media, for instance email data? We do buy email data, or rather EDR do it on our behalf. We introduced a paid performance model last Christmas where list suppliers are incentivised to increase data volume and quality for us. There is some bad quality data out there, but some good data as well. It’s down to finding the right list suppliers to work with. Acxiom is a one good, amongst others. Q: Do you overlay other sources of data onto your own? We have done overlays with (media survey) TGI – it’s a good data source and it gave us lot of insight into our data. Q: What variables do you use for online segmentation? We have usage behaviour. We’re using behavioural targeting so that when people come on to our site and drop out, or they begin to sign up and drop out. By giving them a cookie we’ll deliver a targeted message to them. Behavioural targeting can be very effective if you do it properly. Q: Is there a LoveFilm head of retention and if so, how do you work together? There is a retention manager and we do work closely together. We understand more about what people are engaging with in terms of service and content and we’ll use that in our marketing messages. Q: Have your acquisition targets plateaued, given the recession? They’re ever increasing! People have been staying in and that’s helped our business, but through optimised marketing we’ve increased our response and conversion rates. Q: LoveFilm is in the top 100 brands mentioned on Twitter. How important is social media to acquisition? It's getting more important, but we haven’t finalised our social network strategy yet because we want to do it properly. You can’t start with social media and then walk away. It needs a dedicated resource to focus on it. In the meantime we’re doing a lot of work understanding what social networking means to our customers and what they want from a social network site. LoveFilm has a Twitter account with over 2000 followers and we have advertised on Facebook. That didn’t work and we are now working on Facebook APIs (Application Programming Interface). We find that if you manage to integrate with things that people are already doing on Facebook, it’s better than just sticking on an ad. So, for instance, we integrate with poker games on Facebook and people can earn chips for signing up to a two-week free trial. Q: It’s a household name now.. you're trialling a new video-on-demand download service...where does LoveFilm go from here? We’re looking at developing and understanding our integrating our digital offering into our packages, understanding what our proposition is and integration that into our marketing. Digital will become a bigger part of our offering – from a channel, platform and marketing point of view. Q: About you - how did you arrive at LoveFilm? I started off agency side – McCann Erickson, KLM, Parade Direct Marketing. After that I switched to clientside, spending a few years in Barclays and Vodafone. I’ve been at LoveFilm for 16 months. Q: How different is working at LoveFilm to, say, working at Barclays? Very different. It’s the transition from a big corporate environment to a dynamic small-to-medium sized business. We work hard here at LoveFilm and it’s enjoyable, especially the sense that you can make things happen faster.
Transmedia Heavy Rain PS3
Heavy Rain[6][7] is an upcoming PlayStation 3 video game being developed by French studio, Quantic Dream.[8] The game is being directed by Quantic Dream's founder and CEO David Cage,[9] who also wrote and directed the studio's two previous games, Omikron: The Nomad Soul and Fahrenheit. The game is scheduled to be released in early 2010.[3] David Cage is unsure whether or not a demo will be available.[10] Details about the plot of Heavy Rain remain scarce. Director David Cage has stated that Heavy Rain would be "a very dark film noir thriller with mature themes", without any supernatural elements,[11] and that "the real message [of the game] is about how far you're willing to go to save someone you love."[12]
In an interview with Dutch magazine "Chief" in 2008, David Cage gave a brief overview of Heavy Rain's narrative and ambitions. A translation was then made on Kotaku's site, which read as follows:
"Heavy Rain is about normal people who have landed in extraordinary situations. I wanted a much more personal story. The first thing that came to my mind, as a father of two little boys, was that the main theme should simply be a father's love for his son. This is not a game about saving the princess or the world. Its purely about a father's love. The main story will revolve around four different characters, and we're putting the spotlight on their perceptions. The question 'what is good and what is evil' is the key here, that will be just a matter of viewpoint...I believe heavily in moral choices, I'm going to use them A LOT. They're not about being good or bad, but about finding the right balance."[13]
In the same interview, Cage commented on the setting by saying, "I don't want to do a big free-roaming city like GTA, because the flow of the story will then be hard to control. Nevertheless, I do want to incorporate big sets, with a crowd, heavy populated areas like a mall and a subway are going to be in there. Of course, the gameplay has got to make use of that aspect too."
There are four playable characters mentioned — an FBI profiler named Norman Jayden, a private detective named Scott Shelby, an architect named Ethan Mars, and journalist named Madison Paige. All playable characters are said to be looking for a serial killer known as "The Origami Killer".[12]
Broken Britain at Salford film festival



Broken Britain
Lewis, Sick Boy, Tommo and Terry are on a night out. They are returning soldiers, drinking to a fallen friend. But the sign outside the club says “No Soldiers”, and the bouncers are openly aggressive. Frustrations mount, passions run high, and as things move towards an inevitable showdown, the question is who will crack first? Showing as part of CAUGHT SHORT TWO: SHOTS FROM THE NORTH WEST UNDERGROUND
Director: Mark Ashmore
Producer: Mark Ashmore
Writer: Jack Casey
Starring: Brian Hook, Clay Whitter
Venue: Salford Arts Theatre
When: 22 November 2009 - 20.00
Labels: broken britain mark ashmore big boys don't send postcards
Saturday, 24 October 2009
Chris Anderson Wired Magazine
Labels: chris anderson wired mark ashmore future artists free better than book platforms digital conent Iapp
Friday, 23 October 2009
Labels: Pixar
Virral Videos
Wednesday, 21 October 2009
Grimm up North HORROR SPECIAL
Monday, 19 October 2009
Salford star needs YOUR HELP
SALFORD STAR TO PRINT |
Star date: 19th October 2009 SALFORD STAR AIMING TO PRINT MAGAZINE AGAIN We said we couldn't do it – they said we could! The award winning Salford Star magazine has not been in print for just over a year. Now the company is aiming to get another printed issue out as soon as possible… |
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click image to enlarge |
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The last issue of Salford Star appeared in September 2008 and has since been operating incredibly successfully online. Every month has seen an increase in unique visitors and the experimental issue 9 which appeared on the website last April actually drew treble the number of readers that the 15,000 print run would normally get. However, we're well aware that while it's great that so many people are seeing our stories, the majority of our core readers don't have access to the web. The digital divide is as wide as the wealth divide. Particularly in Salford. The aim was always to get back into print so no-one is excluded from seeing the magazine. And donations have continued to be given towards this end – from trade unions, from well wishers and from our collecting boxes throughout Central Salford. But the amounts were never enough to cover the £6,500 cost of the getting the mag back out on the streets where it belongs. During a chat with some of our supporters we said that the magazine is finished, that it would never come out again because no public funder will go near it - despite talking the talk about community empowerment and the importance of the local media to democracy and accountability and all that. They said `Can you find 100 people to donate £10 a month? 100 people who really want the Salford Star to come out again?' We said `No, everyone's skint!' They said `You'll never know unless you ask' – And we asked a few people who immediately filled out a bank form for a tenner a month (and more)… Can we find 100 people to donate? Dunno. But when we do find those golden 100 the Salford Star will be back out on the streets… Anyone who might be interested in helping please e-mail info@salfordstar.comand we'll send you a form…or phone 07957 982960. We still don't think it can be done. But we've been told to have faith… |
3D comes to Manchester
Full HD 3D
The Full HD 3D experience will come to life on the 103" giant Plasma screen inside a custom-made sound and vision theatre to give lucky consumers the ultimate 3D experience in HD 1080p. As well as the 3D Theatre, consumers will be able to see the latest 600Hz Viera PDP line-up with built-in freesat HD tuners as well as the UK's first Blu-ray Recorders. The venues and dates are now confirmed, so if you'd like to see a sneak preview of the future of home entertainment, visit the Panasonic roadshow to experience Full HD 3D -
Innovations Through Time
Film-makers and engineers have paved the evolutionary path toward achieving the highest level of imaging and viewing. The development and enhancements made in 3D technology enable you to welcome in a whole new 3D generation.
The Power Behind 3D
Panasonic employs the Frame Sequential Method to bring cinema-like realism to 3D movies in your home. Separate images for both eyes are recorded in 1920 x 1080 Full HD quality and alternately played back at high speed. When you watch these images with special shuttered glasses, which are timed to open and close the right and left lenses in sync with the alternating images, you can partake in an exciting 3D viewing experience in the comfort of your living room – without loss in quality, which can happen with conventional 3D systems.
End-to-End result for 3D Imaging
Thursday, 15 October 2009
Labels: futureartists, pttp09
Labels: pttp09
Sunday, 11 October 2009
Labels: Climatechange, greenpeace, parliament
Climate Camp film (11min long)
Thursday, 8 October 2009
Franny Armstrong AGE OF STUPID special























Monday, 5 October 2009
Harry Potter star film gets release after FACEBOOK pressure
Facebook fans secure release of Harry Potter star Rupert Grint's new film
An independent film starring Harry Potter actor Rupert Grint will be released in cinemas despite initially failing to attract a distributor, after a Facebook campaign by his fans.
Published: 7:16AM BST 05 Oct 2009

Rupert Grint tangles with Kimberley Nixon in a scene from Cherrybomb Photo: SCOPE
Grint, who plays Ron Weasley in the Harry Potter films, has taken on a very different role in Cherrybomb, which is a coming-of-age film featuring sex and drugs set in Belfast. The film premiered at the Berlin Film Festival but did not get picked up by a distributor. However, Grint's Potter fans have stayed loyal to him and set up an online campaign for its cinematic release.Supporters as far away as Mexico and Los Angeles contacted The Little Film Company, Cherrybomb's sales agent, to enquire about its release. And the campaign has now paid off.
Backed by a website petition and Facebook group with more than 10,000 people, producers say they have secured a major distributor in Britain. Details of the release, planned for early next year, will be announced this week. The Little Film Company is also in negotiation with an American distributor. Grint said that he has been delighted by the support. He said: “I am backing this campaign wholeheartedly. “I’m delighted by the huge support the film has already received on the official Facebook page and other sites on the web and am so grateful to my fans in particular, who have travelled the world to support the film at festivals and preview screenings.”http://www.telegraph.co.uk/culture/harry-potter/6260423/Facebook-fans-secure-release-of-Harry-Potter-star-Rupert-Grints-new-film.html
VOD Revenues to reach 2.1 Billion by 2014
Report Sees Gains in Revenues from Internet-to-TV Content
By Mansha Daswani
Published: September 30, 2009
DALLAS: By 2014, revenues from the on-demand delivery of Internet content to the television set in the U.S. will reach $2.1 billion from $621 million this year, according to The Diffusion Group.
By then, the report continues, revenues from over-the-top video delivery to televisions sets will account for more than 25 percent of total annual VOD revenues. TDG's senior partner and digital video expert, Colin Dixon, who authored the new study, says the industry is being driven by sales of web-enabled game consoles and Blu-ray players, as well as hybrid set-top boxes. Takeup of broadband-enabled TV units is also expected to be strong, setting the stage for a rapid uptake of Internet-to-TV video services, both pay-per-view and subscription-based.
"To put this into perspective, most industry estimates predict 2014 U.S. DVD rental revenue will exceed more than $8 billion," noted Dixon. "By that time, OTT video rentals will top $2 billion, accounting for 25 percent of home video rentals. If that fails to warn companies like Blockbuster and Time Warner Cable as to the magnitude of this threat, they are asleep at the wheel."
Northwest Vision and media short film fund OPEN
DIGITAL SHORTS - APPLICATIONS NOW OPEN!
We are now inviting applications for our Digital Shorts scheme 2009/10, funded by Northwest Vision and Media and the UK Film Council. The aim is to provide an opportunity for emerging filmmakers to develop their professional experience and create high quality digital films. We are searching for new stories that show passion and imagination.
Northwest Vision and Media will commission up to six engaging films of no more than 15 minutes and with budgets of up to £12,000.
Deadline is Thursday 5 November 2009.
For more information and to view the guidelines and application form, please follow this link: http://www.visionandmedia.co.uk/page/pti---digital-shorts
UK Short film completion fund
Internet Influences film audiences
Internet influences film audiences
Study breaks down filmgoing habits
By MARC GRASER
If marketing mavens want to reach younger moviegoers when promoting their films, they need to embrace social networks or risk being ignored.
That was the overall message of Moviegoers 2010, the first report on moviegoing habits produced by Stradella Road, the entertainment marketing firm founded by former New Line Web guru Gordon Paddison that hopes to assist film marketers in determining how to reach consumers over the next decade.
The study found that teens and twentysomethings are especially focused on being able to customize entertainment and are quick to share their opinions with others digitally -- especially as usage of the Internet, mobile devices and DVRs has become more widespread. An estimated 94% of all moviegoers are now online.
The younger demo is especially key in spreading word of mouth, with 73% of moviegoers surveyed having profiles on social networking sites.
It's a point that's been made a number of times as sites like MySpace, Facebook and Twitter have grown in popularity. But the study is one of the few to break down specific age groups and how they consume movies and the marketing messages leading up to their releases.
- Teens (age 13-17) are "all about sharing information and group thinking," the report said, with social networking a critical communication tool. They go to movies in large groups and are heavily influenced by their friends' opinions. They also prefer texting over having phone conversations. More than 70% also surf the Web and text while watching TV, and 67% of them socialize with friends online.
- Twentysomethings (age 18-29) "are digital natives that have grown up with technology" and are more likely to go online for movie info and to share what they think about movies via social networks (58% socialize with friends online). They use the Internet to find any kind of information and place a high value on online consumer reviews and sites that aggregate reviews.
- Auds in their 30s are time-constrained, with parenthood dominating their decisions. They split their moviegoing trips between their children and their spouses. They "spend the highest number of hours online and rep the highest use of technology (Internet, broadband access, DVR ownership and cell phone)." They also view the most recorded TV and skip the most ads via their DVRs.
- Those in their 40s embrace traditional media like magazines and newspapers, with moviegoing dominated by special family occasions and influenced by teens.
- And fiftysomethings avoid crowds, prefer matinees and "skip ads because they think there are too many commercials on TV."
Given the increased influence of websites on which consumers buy movie tickets, AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo were enlisted to supply data for the study.
Study was conducted by surveying 1,547 moderate-to-heavy moviegoers over eight days in July, with an additional 2,305 questioned by phone or online during July. Nielsen NRG managed the research fieldwork.
Although many moviegoers are going online to get info on upcoming releases, TV still dominates as the leading tool to generate awareness for films, with 73% of those surveyed saying they first heard about a movie by watching a 30-second spot. In-theater trailers were close behind with 70%, followed by word of mouth (46%) and the Internet (44%).
Most films are now considered critic-proof, especially among the younger set, with 84% of moviegoers saying, "When they make up their mind to see a movie, it doesn't matter what the critics say about it."
It may depend on who's giving them the thumbs up or down, however.
Of those surveyed, 75% said they trust a friend's opinion more than a movie critic; 80% said they were more likely to see a movie after hearing a positive review from other moviegoers, while only 67% said a thumbs up from a professional critic had the same weight.
Yet only 40% said negative reviews from their peers would dissuade them from seeing a movie, while an even lower 28% would be kept from theaters because of a critic's opinion, meaning that at the end of the day, negative word of mouth doesn't have as much influence.
While 62% now get their reviews online, only auds over 50 rely on newspaper reviews.
The results hardly give Hollywood anything to worry about. The box office is so far up this year and looks like it will be strong for years to come despite the current recession, the study said.
That is mainly because 79% of those questioned said, "Going to the movies is a good escape from everyday life."
Saturday, 3 October 2009
Labels: Climatecamp, g20






